1910年8月に録音された音楽

Music recorded in August 1910

August 1910 was a month of simultaneous natural disasters, changes in medical history, international institutions, and the restructuring of imperialism. In Japan, prolonged and heavy rains caused widespread damage, including a major flood in Tokyo recorded as the "Great Tokyo Flood of August 1910." On August 13th, Florence Nightingale (1820–1910) died, marking the end of an era symbolizing modern nursing and public health. On August 20th, the Trademark Convention between the United States and other American Republics was signed in Buenos Aires, further solidifying the framework for international trade. Also on August 20th–21st, large-scale forest fires intensified in the Northern Rockies, profoundly impacting forestry administration. Furthermore, on August 22nd, the Treaty of Annexation of Korea was signed, and its implementation on August 29th decisively altered the political order of East Asia.

Confirmed recordings this month: 0

Summary of information regarding the August 1910 recording.

In August 1910, the recording market was more concerned with how to sell existing products, which customer segments to target, and how to bridge the gap to the autumn sales season, rather than with the dramatic shift in the new format itself. The August 1910 issue of the Edison Phonograph Monthly positioned August not as a slow period to rest, but as a month to reorganize store displays, inventory, demonstration equipment, mailing lists, and advertising copy. The same issue also dealt with the full-scale operation of the promotion system, the stimulating of demand for foreign language records, and the advance announcement of new releases for October, confirming that recording sales in August 1910 were driven by sales promotion practices and market expansion.

Business policy: No closures in August

The opening pages of the August 1910 issue reject the idea of August as a "rest month," instead treating it as a month of preparation for the autumn sales season. The text urges businesses to expedite tasks such as checking machine and record inventory, reviewing layouts, revising mailing lists, drafting newspaper advertisements, preparing store windows, maintaining demonstration equipment, and sending out promotional materials. The emphasis was placed more on rebuilding the sales system than on the recordings themselves.

Full-scale launch of the promotion plan

Page 2 of the same issue reports that the promotion plan had already begun, with special editions and special printed materials reaching the hands of early-ordering retailers, and sales certificates starting to be returned to the factory. Edison's side appreciated this system as a mechanism to involve not only retailers but also existing phonograph owners in expanding sales, and in the recording market of August 1910, their stance of trying to expand record sales by linking them with a promotional system was clear.

Foreign language versions and expansion of sales channels to foreign customers

The August 1910 issue featured German-language catalog entries, including recordings associated with Johann Strauss II (1825–1899), and also included criticism of sales outlets for not adequately catering to customers seeking foreign-language records. The article explicitly stated that phonographs and records should be sold not only to English speakers but also to foreign language speakers, indicating that by August 1910, foreign records were recognized not as a supplementary product but as an important area for market expansion.

Advance notice of new releases in October

The August 1910 issue contains advance notices for Edison Amberol Records and Edison Standard Records for October. It clearly states distribution terms with a release date of September 24th and introduces new releases, including Sarah Bernhardt's (1844–1923) first Amberol recording, "L'Aiglon—La Plaine de Wagram," indicating that the autumn sales line was already concretely planned by August.

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