Music recorded in October 1910
In October 1910, the world saw a series of major transformations in the political, technological, and social spheres. On October 5, the monarchy in Portugal fell, and the First Portuguese Republic was established. On the same day, Francisco I. Madero (1873–1913) in Mexico prepared the "San Luis Potosi Plan," which opposed re-election and became the starting point for the later Mexican Revolution. On October 11, Theodore Roosevelt (1858–1919) boarded an airplane, becoming the first former President of the United States to fly. On October 20, the White Star Line's large passenger ship, the RMS Olympic, was launched, symbolizing the intensifying competition on the transatlantic route. Furthermore, a large-scale international aviation competition was held in Belmont Park, New York, from October 22 to 30, demonstrating that aviation was moving from an experimental stage to a subject of popular interest. At the end of the month, on October 30, Henry Dunant (1828–1910), the founder of the Red Cross movement, died, bringing to a close an era of 19th-century humanitarianism.
Confirmed recordings this month: 0
Summary of information regarding the recording from October 1910.
In October 1910, the Edison recording industry was simultaneously engaged in not only announcing new releases, but also clearing out old recording inventory, promoting the use of mechanisms compatible with both 2-minute and 4-minute recordings, and promoting home recording functions. The October 1910 issue of "Edison Phonograph Monthly" listed "New Record Exchange Plan," "Enhancing Home Recording," "Model 'O' Reproducer for Balmoral and Alva," and "New Releases for December 1910" as major items, indicating that this period was a transitional one in both sales systems and playback mechanisms. Furthermore, advertisements from the same period emphasized that the Amberol records could provide longer musical pieces in their entirety through their long playback time of approximately 4.5 minutes.
New Record Exchange Plan
The "New Record Exchange Plan," prominently featured in the October 1910 issue, reformed the old return system and introduced a mechanism to recirculate 500 standard records in the market as specially selected items. After the old exchange system expired on December 31, 1910, a system was introduced in which two-minute records listed on the special list were sold at a list price of 35 cents, with buyers receiving 20 cents in cash and two used Edison records. Furthermore, retailers were allowed to receive a 2-cent credit per record by returning the collected old records to jobbers and combining them with orders for new standard records, confirming that this was a policy that integrated the disposal of old recordings with the sale of new recordings.
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phonograph-Monthly-1910-Vol-8.pdf
- https://archive.org/details/edisonphonograph08moor
Expanding the reach of the Model "O" Reproducer
The table of contents for the October 1910 issue clearly lists "Model 'O' Reproducer for Balmoral and Alva," indicating that the widespread adoption of dual-purpose reproducers for higher-end models was a key issue at this time. According to later retrospective documents, Model 'O' appeared in September 1910 and was designed for higher-end models such as Triumph, Ideria, Balmoral, and Alva, and could play both 2-minute and 4-minute discs by switching the index screw. This indicates that while 4-minute Amberol discs were becoming more common, it was necessary to maintain compatibility with the still-large number of 2-minute discs. October 1910 was the month in which its practical deployment can be clearly seen in the magazine.
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phonograph-Monthly-1910-Vol-8.pdf
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phonograph-Monthly-1912-Vol-10.pdf
Announcement of new releases for December 1910
The October 1910 issue included a list of new releases scheduled for December 1910. Based on what can be confirmed, the list includes Byron G. Harlan's (1861–1936) "Curly Head," Frederic H. Potter's (dates unknown) "Good-Bye Betty Brown," Edward Meeker's (1873–1937) "That's Good," the Peerless Quartet's "Sweetness," and the New York Military Band's "Blaze of Glory March." Furthermore, general catalog materials also include other recordings from the same December 1910 issue, such as "The Corcoran Cadets" by Sousa's Band, "In Dear Old Tennessee" by Elizabeth Spencer (1871–1930), "That's the Fellow I Want to Get" by Billy Murray (1877–1954), "Oh, You Dream" by Ada Jones (1873–1922) and Billy Murray, and "There's a Light in the Window" by Will Oakland (1873–1957). The October 1910 issue served as a starting point for the supply of recordings for the year-end sales season.
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phograph-Monthly-1910-Vol-8.pdf
- https://archive.org/details/edisonphonograph08moor
- https://archive.org/details/edisontwominutec0000unse
Continued promotion of home recording function
The table of contents for the October 1910 issue listed "Enhanced Home Recording," confirming that this function was a key selling point. In fact, the magazine at the end of that year strongly urged retailers to stock shaving machines, recorders, and shaved blanks, and to have customers record their own voices for demonstrations. This shows that Edison was highlighting the fact that his machine was not just a playback-only device, but also capable of recording at home, as a key differentiator from competitors. The emphasis on "enhancement" in the October issue and the subsequent continuation of this advertising towards the end of the year is clear.
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phonograph-Monthly-1910-Vol-8.pdf
- https://archive.org/details/edisonphonograph08moor
