1921年8月に録音された音楽

Music recorded in August 1921

August 1921 was a month in which the reorganization of the postwar order and social unrest progressed in parallel. On August 2nd, Enrico Caruso (1873–1921) died, and the death of the great singer who symbolized the age of recording and opera was widely reported in countries around the world. On August 10th, Franklin Delano Roosevelt (1882–1945) showed an acute onset on the island of Campobello, facing an illness that would drastically change the rest of his life. On August 24th, the British airship R38/US Navy ZR-2 crashed during a test flight, demonstrating both the progress and dangers of aviation technology. On August 25th, the Treaty between the United States and Germany Restoring Friendly Relations was signed in Berlin, moving forward with the formal restoration of relations between the two countries. On August 26, Matthias Erzberger (1875–1921) was assassinated, once again exposing Germany's political instability. Furthermore, at the end of August, the Battle of Blair Mountain began in West Virginia, USA, with a labor dispute escalating into armed conflict.

Confirmed recordings this month: 0

Summary of information regarding the August 1921 recording.

In the recording industry in August 1921, there was a noticeable emphasis on sales promotion and demand stimulation, including music education for schools, in-store decorations, price revisions, comparative demonstrations, the opening of exclusive stores, and announcements of new releases for the following month. Based on the available documents, we can confirm activities related to this month at Columbia Graphophone Co., Victor Talking Machine Co., Brunswick-Balke-Collender Co., General Phonograph Corp.'s Okeh Records, Sonora Phonograph Co., Thomas A. Edison, Inc., Emerson Phonograph Co., and Pace Phonograph Corp.'s Black Swan Records.

Columbia

In August 1921, Hardiman-Woolworth Co., a distributor affiliated with Columbia Graphophone Co., held a music appreciation contest in Watertown, New York. The judging panel included Rosa Ponselle (1897–1981) and Percy Grainger (1882–1961), demonstrating the company's efforts to link school education with record sales.

Victor

In August 1921, Victor Talking Machine Co. enhanced its visual marketing by preparing August-themed window displays for its retailers. Later that month, they also displayed a tribute to Enrico Caruso (1873–1921) and announced a revised edition of their educational material, "What We Hear in Music," demonstrating that the company was targeting both the education market and the demand for commemoration.

Brunswick

A trade paper dated August 6, 1921, reported the opening of The Bungalow Shop, a Brunswick exclusive store, in Lowell, Massachusetts. The store prominently featured Brunswick-Balke-Collender Co. machinery and records, and at its opening, Carl Fenton's (1893–1954) orchestra performed, indicating that the business combined live performances with retail sales.

OK

An August 1921 industry publication reported that Okeh Records, a label of General Phonograph Corp., was being used for promotional purposes at sporting events and comparative demonstrations. Examples include special trains surrounding Benny Leonard's (1896–1947) matches and comparative demonstrations featuring Vaughn De Leath (1894–1943), demonstrating the company's proactive efforts to introduce records into popular entertainment venues and expand its sales channels.

Sonora

In August 1921, Sonora Phonograph Co. announced price reductions for several models, including upright and period-type phonographs. This month, the company emphasized its pricing policy in an attempt to stimulate demand after the summer, confirming that price revisions were the main focus of its sales promotion efforts.

Edison

An August 1921 industry newspaper featured an article on sales by William Maxwell (dates of birth and death unknown), Vice President of Thomas A. Edison, Inc., which emphasized the importance of sales meetings and sales training. Rather than focusing on the list of new releases itself, the article prominently featured a re-examination of sales methods and sales organization, indicating that strengthening the company's sales system was a key priority at this time.

Emerson

The August 15, 1921 issue of an industry journal featured an announcement from Emerson Phonograph Co. regarding their September releases, indicating that sales of new releases, including special summer hits, were continuing. While the exact recording date cannot be immediately determined from the magazine, it is clear that preparations for the next month's release were underway at that time.

Black Swan

In August 1921, Black Swan Records, operated by Pace Phonograph Corp., began advertising in "The Talking Machine World," indicating a serious effort to appeal to the market at that time. Furthermore, statements by Harry Herbert Pace (1884–1943) were featured in industry publications, revealing that the company, as an African American-owned enterprise, was pursuing its own unique strategy while expanding its distribution channels.

July 1921

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September 1921