Music recorded in June 1921
June 1921 was a month of simultaneous violence and institutional restructuring. In the United States, the Tulsa Race Massacre occurred on June 1st, devastating the Greenwood district of Tulsa, Oklahoma. On June 13th, the International Labour Organization's Hours of Work (Industry) Convention (1919) came into effect, establishing international standards for industrial labor as a real system. On June 15th, Bessie Coleman (1892–1926) received her pilot's license from the Fédération Aéronautique Internationale, marking a landmark in both aviation history and Black history. On June 22, George V (1865–1936) convened the Parliament of Northern Ireland, and on June 28, the Vidovdan Constitution was promulgated in the Kingdom of Serbs, Croats and Slovenes, marking a new phase in the post-war European political order.
Confirmed recordings this month: 0
Summary of information regarding the June 1921 recording.
In a contemporary industry magazine from June 1921, the activities of recording companies were notable for the reorganization of sales organizations, the expansion of wholesale and retail networks, live demonstrations, in-store advertising, and the development of promotional materials, rather than for the release of new records themselves. Even in a market still feeling depressed, articles from June 1921 provide concrete details of the business activities of companies such as Thomas A. Edison, Inc., Victor Talking Machine Co., Columbia Graphophone Co., Brunswick-Balke-Collender Co., Pathé Frères Phonograph Co., The Aeolian Company's Vocalion, Sonora Phonograph Co., and Artophone Corp.
Edison
In an advertisement dated June 15, 1921, Thomas A. Edison, Inc. clarified that price revisions would be necessary if the excise tax on phonographs were increased. The same June issue reported that a caravan convention of Edison dealers was held in New York on June 9-10, with over 1,000 participants from the East Coast. Furthermore, the New Edison Company in Cincinnati was preparing for an eight-week tone test tour scheduled to begin in the fall, and had also established a new department to handle re-creation sales.
- https://archive.org/stream/talkingmachinew17bill/talkingmachinew17bill_djvu.txt
- https://www.worldradiohistory.com/Archive-Talking-Machine/20s/Talking-Machine-1921-06.pdf
Victor
Within the Victor Talking Machine Co. group, a Southwestern distributor network was formed in Dallas, Texas. The article confirms that on June 4, 1921, 25 Victor distributors in the Southwest held their first meeting and established the Southwestern Association, expressing their intention to expand to 200 members. As of June 1921, the company's focus had shifted from announcing new releases to organizing its regional distribution network.
- https://archive.org/stream/talkingmachinew17bill/talkingmachinew17bill_djvu.txt
- https://www.worldradiohistory.com/Archive-Talking-Machine/20s/Talking-Machine-1921-06.pdf
Columbia
Columbia Graphophone Co. showed a shift towards prioritizing outside sales over in-store sales. An article dated June 8, 1921, reported that a truck loaded with Grafonola was sent from the New Haven branch to a specialty store in Middletown, Connecticut, where the store was making considerable success with its truck sales plan. The same article also reported the opening of a new Columbia store in Waterbury, Connecticut, indicating that the company was simultaneously focusing on mobile sales and establishing storefronts in June.
- https://archive.org/stream/talkingmachinew17bill/talkingmachinew17bill_djvu.txt
- https://www.worldradiohistory.com/Archive-Talking-Machine/20s/Talking-Machine-1921-06.pdf
Brunswick
In June 1921, Brunswick-Balke-Collender Co. intensified its summer advertising and promotional efforts. The June issue highlighted the expansion of advertising in national magazines and the creation of postcard-style folders for local retailers, allowing for convenient mailing of monthly new release announcements. Furthermore, the special release of Carl Fenton Orchestra's "Cherie" and "Just Keep a Thought for Me" was announced that same week, with the initial shipment including streamers for in-store display.
- https://archive.org/stream/talkingmachinew17bill/talkingmachinew17bill_djvu.txt
- https://www.worldradiohistory.com/Archive-Talking-Machine/20s/Talking-Machine-1921-06.pdf
putty
Pathé Frères Phonograph Co. provided promotional support through its distributor newsletter, "Pathe News," in June 1921. According to the article, the issue highlighted June brides as a promising target market for phonograph purchases, emphasizing family-oriented appeals through children and methods to translate store window displays into actual sales. Furthermore, a new section, "Foreign Record Topics," was added, indicating that promoting foreign language records was also a priority for that month.
- https://archive.org/stream/talkingmachinew17bill/talkingmachinew17bill_djvu.txt
- https://www.worldradiohistory.com/Archive-Talking-Machine/20s/Talking-Machine-1921-06.pdf
Vocalion
The Aeolian Company's Vocalion was a success in promoting march records in Philadelphia. An article dated June 6, 1921, reported strong demand at local retailers for Vocalion red vinyl records of "Iron Division" and "Buckeye State," recorded by the Philadelphia Police Band. Furthermore, local wholesaler Philadelphia Showcase used Magnavox sound amplification in a Memorial Day concert, and the promotion of combining record playback with live performance proved highly effective.
- https://archive.org/stream/talkingmachinew17bill/talkingmachinew17bill_djvu.txt
- https://www.worldradiohistory.com/Archive-Talking-Machine/20s/Talking-Machine-1921-06.pdf
Sonora
Sonora Phonograph Co. was making moves to penetrate the influential New York distribution network. An article dated June 15, 1921, states that Landay Bros., Inc. announced it would also sell Sonora phonographs in addition to its existing Victor distribution. The article quotes a company executive as saying that the decision to add Sonora was based on on-the-ground experience with multi-store operations, suggesting that in June 1921, Sonora was at a point where it was seeking to penetrate powerful major distribution networks rather than clinging to its monopoly.
- https://archive.org/stream/talkingmachinew17bill/talkingmachinew17bill_djvu.txt
- https://www.worldradiohistory.com/Archive-Talking-Machine/20s/Talking-Machine-1921-06.pdf
Artphone
Artophone Corp. underwent a reorganization of its St. Louis operations on June 1, 1921. According to the article, Shattinger Piano & Music Co. moved to the lower floors, and Artophone shifted its focus to wholesale operations on the upper floors. The record division was showing signs of improvement, with increased demand boosted by new artists signed to Okeh Records. In June 1921, the company was simultaneously changing its store configuration and strengthening its record merchandise.
- https://archive.org/stream/talkingmachinew17bill/talkingmachinew17bill_djvu.txt
- https://www.worldradiohistory.com/Archive-Talking-Machine/20s/Talking-Machine-1921-06.pdf
