Music recorded in November 1917
November 1917 was a month of significant movement in war, diplomacy, and social movements. On November 2nd, the British government issued the Balfour Declaration, and on the same day, the Lansing–Ishii Agreement was concluded between the United States and Japan. On November 7th (according to the Gregorian calendar), the October Revolution in Russia resulted in a change of government in Petrograd, and on the Western Front, the Battle of Cambrai began on November 20th, leaving a strong impression with its combined attack of tanks, artillery, and infantry. On the social front, the "Night of Terror" occurred on November 14th at the Occoquan Workhouse, involving the assault of women's suffrage activists. In the scientific sphere, Jagadish Chandra Bose (1858–1937) founded the Bose Institute on November 30th.
Confirmed recordings this month: 0
Summary of information regarding the November 1917 recording.
November 1917 was a month in the recording industry where, rather than new releases themselves, the focus was on responding to wartime taxes, revising machine prices, advertising for the year-end sales season, catalog updates, and store improvements. The November 15, 1917 issue of the contemporary industry magazine "The Talking Machine World" reported on Victor Talking Machine Co.'s new price list, Thomas A. Edison, Inc.'s 1918 pricing policy, Columbia Graphophone Co.'s new catalog, Pathe Frères Phonograph Co.'s enhanced advertising, Aeolian-Vocalion Co.'s store expansion, and the sales and distribution activities of Brunswick, Sonora, Lyraphone, Delpheon, and others, confirming that the restructuring of the sales system was the central issue for the industry that month.
Victor
Victor Talking Machine Co. announced a detailed new machine price list in that month's industry magazine, citing rising material and labor costs, as well as a 3 percent wartime excise tax. They also distributed the first batch of advertising materials for the holiday season on November 2nd, including Christmas-themed color booklets, Christmas record guides, window display ideas, and streetcar advertising cards for retailers.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
Edison
Thomas A. Edison, Inc. announced that it would implement new pricing for Amberola at 30, 50, and 75 cents starting January 1, 1918, and that it would also revise the list price of Blue Amberol to 60 cents. The same publication also indicated that there were no intention to raise the list price of disc reproductions at that time, and that Christmas promotions for Blue Amberol for December had already begun.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
Columbia
Columbia Graphophone Co. published a new record catalog containing recordings up to September 1917, organizing its contents into three parts: a classification catalog, vocal recordings, and a general index. They also released a new booklet introducing period-design Grafonola records, and transferred the retail division of their Louisville branch to Grafonola Co., while moving their wholesale division to Indianapolis.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
putty
Pathé Frères Phonograph Co. hired Hanff-Metzger Advertising Agency as its advertising consultant and promoted strengthening its partnership with distributors in its magazine for 1918. Furthermore, for the year-end sales season, they prepared a new mailing folder showing the different models of Pathéphone, a two-color booklet explaining all the models, and a pocket-sized catalog of new models.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
Aeolian Vocalion
Aeolian-Vocalion Co. reportedly achieved excellent results in just two weeks after opening its new Michigan Avenue store in Chicago. Simultaneously, the company's urban sales network was expanding with the official opening of its salon within Mandel Brothers department store and the establishment of Rusnak Brothers as its agent for the northern and northwestern regions.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
Brunswick
Regarding products from Brunswick-Balke-Collender Co., it was reported that Wasatch Phonograph Co. opened a "Brunswick Shop" in Salt Lake City, Utah, in early November. This shop was set up as a sales area for Brunswick machines and putty plates.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
Sonora
Regarding Sonora Phonograph Corp., a promotional booklet featuring "Sonora Man" was published in Buffalo, the distribution area was changed in Massachusetts, and increased sales at existing dealerships and the development of new dealerships were reported in Pennsylvania. In the November 1917 issue, the focus was more on the reorganization of the sales network and strengthened promotions than on changes to the product lineup.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
Lyraphone
The Lyraphone Co. of America published a supplementary catalog, primarily focused on Christmas-themed releases, along with a complete list of all Lyric Records releases up to that point. The catalog also announced that a catalog of 12-inch records would be available to the industry in January 1918.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
Delpheon
Delpheon, Incorporated was established in Atlanta on November 12, 1917, and was introduced as a new company responsible for the southeastern distribution of Delpheon Co. products. The target region was listed as Georgia, North Carolina, South Carolina, Florida, and Alabama, and plans for retail store development in Atlanta, Birmingham, Jacksonville, Savannah, and Columbia were also mentioned.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
Fritsch
Fritzsch Phonograph Co. has published a new catalog featuring its Phon d'Amour series. The article describes the booklet as reflecting the quality of the company's products and indicates that it is a promotional tool containing models ranging from $110 to $450.
- https://www.worldradiohistory.com/Archive-Talking-Machine/10s/Talking-Machine-1917-11.pdf
- https://manuals.plus/m/6e341109a172d41ae206e40d74d1289246e92bf2933ace698430f025a7ac8218
