1921年3月に録音された音楽

Music recorded in March 1921

March 1921 was a month of significant progress in the restructuring of the postwar order in Eastern Europe and Russia. In Spain, Prime Minister Eduardo Dato Iradier (1856–1921) was assassinated on March 8, and in Russia, the Kronstadt Rebellion was suppressed in mid-March. On March 16, the Treaty of Moscow was signed between the Turkish Nationalist Government and the Russian Soviet Federative Socialist Republic, on March 17 the March Constitution was adopted in Poland, and on March 18 the Treaty of Riga was concluded, bringing an end to the Polish-Soviet War. The Upper Silesia plebiscite on March 20 further intensified the border dispute between Germany and Poland, and in Russia, the New Economic Policy was introduced under Vladimir Lenin (1870–1924). Culturally, "The Four Horsemen of the Apocalypse" premiered in New York on March 6, and the Women's Olympics were held in Monte Carlo from March 25–30, increasing the international visibility of women's sports.

Confirmed recordings this month: 0

Summary of information regarding the recording from March 1921

In March 1921, the recording industry saw simultaneous price revisions aimed at revitalizing demand and concrete measures to support retailers. Columbia Graphophone Co. proceeded with clearing out its retirement records and significantly revising phonograph prices, while Thomas A. Edison, Inc. emphasized the recovery of sales performance while preparing for possible tax changes. Victor Talking Machine Co. supported retailers with repair parts catalogs and the introduction of new models, and General Phonograph Corporation launched an advertising offensive for OK records and promoted accessories. In terms of distribution, Sonora Phonograph Co. and Vocalion expanded their network of distributors, and Olympic Disc Record Corporation announced the establishment of its distribution system. Looking at contemporary industry data from March, it's clear that the focus that month was not on the recording itself, but rather on the restructuring of pricing, distribution channels, promotions, and distribution networks.

Edison

In its "Edison Message No. 91," dated March 15, 1921, Thomas A. Edison, Inc. announced that it would be forced to raise prices if the excise tax on phonographs were increased. In an interview with William Maxwell (dates of birth and death unknown) in the same March issue, he stated that sales in January 1921 were within 10 percent of the previous year's level, or at the same level or higher, in many areas except the Midwest, and that sales of recordings exceeded the previous year's figures, with February showing further progress than January. In March, the company emphasized the recovery of its sales floor, while remaining wary of tax risks.

Victor

Victor Talking Machine Co. distributed new repair parts catalogs for the Victrola XIV and XVI models as advertising materials for dealers in March. In addition, following the Victrola 80 announced the previous month, the company announced the release of the Victrola 90 model for $125 in the March catalog. As of March, the company was not simply releasing new music, but was supporting dealers by standardizing repair services and introducing new models.

Columbia

On March 1, 1921, Columbia Graphophone Co. introduced a system allowing them to sell 130 retired records (260 sides) for 59 cents each. This was a reorganization measure aimed at reducing their catalog. Furthermore, in the March 15 issue, they placed an advertisement significantly lowering the price of standard Columbia Grafoñora records; for example, the L-2 model was revised from $275 to $175. A sales meeting article from the same month reported that this 59-cent retired record system was well-received as a sales stimulus measure, indicating that the company was simultaneously working on inventory reduction and price readjustment throughout March.

OK

General Phonograph Corporation, which distributed OK Records, began its spring advertising campaign in Chicago in March 1921, placing six of its latest OK Dance Records in two evening newspapers. The article explains that this advertising campaign continued throughout the spring, aiming to increase sales at local retailers. The same March issue also featured a nationwide promotion of the "Dance Needle," which the company had introduced the previous month, outlining its strategy to convert dance record purchasers into needle buyers. In March, the company was aiming to expand demand by linking record sales with accessory sales.

Vocalion

The Vocalion magazine reported that O.J. DeMoll & Co., which handled distribution in the South, added five new retailers in March 1921. The article specifically mentions the increase in sales outlets in Asheville, Rockville, Fredericksburg, Richmond, and Washington, confirming that the activities in March were an expansion of the distribution network. In that month, the Vocalion magazine focused more on the expansion of the regional distribution network than on the content of the recordings themselves.

Sonora

A March 1921 Boston local newspaper article reported that Joseph Burke (dates of birth and death unknown) of Musical Supply & Equipment Co. had signed a new contract with G. Fox & Co. in Hartford, Connecticut, as a Sonora distributor. The article stated that this new distributor would greatly contribute to Sonora sales in the area, and at the same time assessed Sonora sales in Boston as "very good considering the circumstances." In March, the company was trying to maintain its market share by expanding its sales area.

Olympic

The March 1921 issue of the Olympic Disc Record Corporation reported that Remington Phonograph Corp. had acquired a controlling stake in the company and would be responsible for the nationwide distribution of Olympic Discs. It also stated that the initial catalog and first release were scheduled for April 15th, indicating that the main focus in March was the establishment of a distribution system for the new brand. Although the release itself was scheduled for the following month, the fact that the company restructuring and the framework for nationwide distribution were clarified in March is significant.

Emerson

Regarding Emerson Phonograph Co., an advertisement clearly stating "All Emerson Records Now 85c." appeared in the March 15, 1921 issue. The advertisement listed specific dance record numbers and song titles, confirming that the company was prominently promoting dance record sales in March, with clearly defined prices. At least in the documents from that month, this price appeal is the clearest aspect of Emerson's business activities.

February 1921

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April 1921