Music recorded in April 1921

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Music recorded in April 1921

April 1921 was a month in which political restructuring after World War I and the establishment of new mass media proceeded in parallel. In early April, Albert Einstein (1879–1955) and Chaim Weizmann (1874–1952) visited the United States, generating considerable attention in both science and public culture. On April 11, KDKA broadcast live boxing coverage, marking a new phase in real-time radio broadcasting. Also in April, the governing structure of the Emirate of Transjordan was established, and on April 12, Warren Gamaliel Harding (1865–1923) convened a special session of Congress, marking the United States' serious engagement with post-war financial and economic reconstruction. Furthermore, on April 27, the Allied Reparations Commission set Germany's total reparations at 132 billion gold marks, and on April 30, the Treaty of Riga came into effect, legally defining the post-war borders of Eastern Europe.

Confirmed recordings this month: 0

Summary of information regarding the April 1921 recording.

In April 1921, the recording industry saw companies scrambling to revive spring sales, with price revisions, distributor support, new releases, live demonstrations, and wholesale meetings all happening simultaneously. Columbia Graphophone Company lowered the price of its 10-inch double-sided records to 85 cents, Victor Talking Machine Company focused on early-month releases and wholesale network meetings, and Pathé Frères Phonograph Co. emphasized actuel and distributor support. The Aeolian Company's Vocalion, General Phonograph Corp.'s Okeh Records, and Sonora Phonograph Company, Inc. also anticipated a recovery in demand, and April's industry magazines were filled with articles and advertisements indicating the maintenance and expansion of their distribution networks.

Victor

In April 1921, the Victor Talking Machine Company maintained its policy of releasing new April releases at the beginning of the month. An advertisement dated April 2nd announced "Victor Records for April on Sale Today!", and on the 6th of the same month, wholesalers from the East Coast were heading to a meeting in Boston. The April 15th issue of industry magazines also featured extensive coverage of the wholesaler meeting and educational activities for retailers. In April, Victor was simultaneously working on supplying new releases and tightening its wholesale network.

Columbia

The Columbia Graphophone Company clearly announced a revision of its sales terms in April 1921. The April 15th issue of "The Talking Machine World" announced an immediate reduction of 10-inch blue-label and E-series records to 85 cents, and the local section of the same issue reported on sales planning meetings and dealer visits that took place from March to April. Furthermore, a newspaper advertisement dated April 20th indicated that the May list was already on sale, confirming that the company had moved on to selling the following month's list by the end of April.

Brunswick

Brunswick-Balke-Collender Company was busy preparing for the April release of new albums and streamlining its retailer management. An advertisement dated April 1st announced "APRIL Brunswick Records — ON SALE TODAY," and an advertisement dated April 27th indicated that the May releases were already on sale, showing that the focus of promotion had shifted to the next release within the month. An industry magazine issue dated April 15th also reported that an inventory system for managing stock was becoming widespread among retailers, confirming that the company was prioritizing the rationalization of its sales system.

Edison

Thomas A. Edison, Inc. continued promoting its Amberola products in April 1921. The April 15th issue of "The Talking Machine World" featured "Edison Amberola Message No. 16," promoting the Edison Diamond Amberola as a low-priced, high-quality machine. A local newspaper advertisement dated April 1st also encouraged home listening, confirming that the company was focusing its sales efforts on in-home listening.

putty

Pathé Frères Phonograph Co. intensified its efforts to support distributors and promote actuaries in April 1921. The April 15th issue of "The Talking Machine World" reported that the company was sending letters and industry articles to distributors, focusing on selling actuaries and new actuaries. Newspaper advertisements on April 21st and 29th also featured the slogan "Pathe plays all makes of records," emphasizing compatibility with other record manufacturers' records.

Vocalion

The Aeolian Company's Vocalion was active in both distribution and advertising in April 1921. The April 15th issue listed the distribution points for Vocalion products, clearly outlining the nationwide distribution system. Furthermore, the Chicago section of the same issue reported that a new Vocalion Red Record was being advertised in newspapers for 85 cents, and that this advertisement was generating demand from retailers, indicating that aggressive promotion was underway in April.

OK

Okeh Records, a division of General Phonograph Corp., was already showing strong demand in April 1921, primarily for Mamie Smith (1883–1946) records. The April 15th issue of "The Talking Machine World" featured a full-scale appeal for a constant supply of Mamie Smith records, and local columns also reported that the popularity of Mamie Smith records was leading to increased orders. The same issue also noted that company officials, led by Otto Heineman (1877–1955), had inspected the Canadian branch and the Elilia, Ohio factory, indicating that improvements were being made to both manufacturing and sales systems.

Sonora

Sonora Phonograph Company, Inc. was optimistic about the recovery in demand in April 1921. A national advertisement in the April 15th issue of an industry magazine showed that the company was offering 32 models priced from $50 to $1,800. Furthermore, the local section of the same issue reported that a Pittsburgh distributor stated that demand was exceeding supply, confirming that Sonora was receiving positive feedback from retailers in April.