Music recorded in April 1913
April 1913 was a month marked by simultaneous progress in the development of the parliamentary system, revolutionary politics, urban modernization, and control of social movements. On April 8, the United States ratified the Seventeenth Amendment to the United States Constitution, establishing direct elections for federal senators. The Republic of China also opened its first session on April 8, and by April 30, progress had been made in organizing the National Assembly, including the election of its Speaker. In the United Mexican States, the conflict between the government of Victoriano Huerta (1845–1916) and constitutionalist forces led by Venustiano Carranza (1859–1920) deepened, further clouding the future of the revolution. On April 24th, the Woolworth Building in New York City was lit up in unison, drawing attention as a symbol of skyscrapers and urban electrification.In the UK, the so-called "Cat and Mouse Bill" was passed in April as a response to the women's suffrage movement, highlighting the tension between social reform and state power.
Confirmed recordings this month: 0
Summary of information on recordings made in April 1913
The April-May issue of Edison Phonograph Monthly, which corresponds to April 1913, focuses on expanding the supply of Blue Amberol and sales measures to convert users of older half-cylinder machines to quarter-cylinder machines. In addition to advertising new releases, there is a strong focus on distribution and promotional practices such as parcel mail, theaters, in-store displays, and bulk shipments, confirming that the Edison cylinder business in the spring of 1913 was simultaneously working to "stabilize supply" and "switch markets."
Announcement of the Seventh List
The table of contents of the April–May issue features a "Reading Notice for Seventh List," confirming that the Blue Amberol Seventh List was being announced at this time. The layout of the 1913 magazine also shows that the supply of new music was continually expanding in the spring, with the Fourth List in January, the Fifth List in February, the Sixth List in March, and the Seventh List in the April–May issue.
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phonograph-Monthly-1913-Vol-11.pdf
- https://archive.org/details/edisonphonograph11moor
Stable supply and large-volume shipments
The issue's table of contents included "Plenty of Blue Amberols Now" and "One Load; 30,000 Edison Records," emphasizing increased supply and bulk shipments. In the February issue, it was explained that they were still unable to keep up with orders for Blue Amberol and could not return to the old shipping schedule, but by spring they had moved on to a phase where they were prioritizing the restoration of supply.
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phonograph-Monthly-1913-Vol-11.pdf
- https://archive.org/details/edisonphonograph11moor
Promoting conversion of two-section cylinder machine owners
The April–May issue features a promotional ad titled "Our Special Offer to Owners of Two-minute Edison Phonographs," indicating that the company continued its sales strategy to convert owners of two-minute phonographs to Blue Amberol. The January issue also clearly states that the company no longer produces traditional wax records and that existing users must purchase Blue Amberol. This confirms that sales promotions in April 1913 were strongly focused not only on acquiring new customers but also on converting existing ones.
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phonograph-Monthly-1913-Vol-11.pdf
- https://archive.org/details/edisonphonograph11moor
Promotional campaigns using parcel post, theaters, and in-store
The issue's table of contents includes "Using the Parcel Post," "Using the Theatre," and "Edison Window Display for June," demonstrating that sales of recordings were not simply a matter of distributing catalogs, but were supported by a complex sales promotion system that combined parcel post, theatrical space, and in-store displays. A distinctive feature of the cylinder business in the spring of 1913 was the emphasis placed not only on what recordings had been made, but also on the channels through which they could be played, shown, and used to generate orders.
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phonograph-Monthly-1913-Vol-11.pdf
- https://archive.org/details/edisonphonograph11moor
Continued sales promotion of Umbelora V
The April-May issue also contained an entry for "Amberola V," indicating that Amberola V, which was announced in the March issue, was being promoted continuously after April. The spread of Blue Amberol was not limited to the recording medium alone, but was also progressing in tandem with the update of playback devices.
- https://www.worldradiohistory.com/Archive-All-Audio/Edison-Phonograph/Edison-Phonograph-Monthly-1913-Vol-11.pdf
- https://archive.org/details/edisonphonograph11moor
