Music recorded in October 1921
October 1921 was a month of simultaneous progress in the restructuring of the international order after World War I and the expansion of popular culture. On October 11, treaty negotiations between the British government and Irish representatives began in London, opening the stage for the later Anglo-Irish Treaty. In the Upper Silesia issue, the Conference of Ambassadors, following a recommendation from the League of Nations, adopted a border demarcation, advancing the demarcation of postwar European borders. On October 19, a political upheaval known as the "Bloody Night" occurred in Lisbon, Portugal, deepening political instability. In the United States, the World Series progressed in conjunction with radio broadcasts, making the relationship between sports and new media even more visible. Furthermore, in late October, a major hurricane struck the west coast of Florida, widely recording the magnitude of natural disasters.
Confirmed recordings this month: 0
Summary of information regarding the recording from October 1921
In the recording industry in October 1921, the focus was more on preparing for the autumn sales season than on new inventions themselves. Talking machine manufacturers were trying to boost both the machines and records through in-store demonstrations, tone tests, trade show displays, expanding sales channels for educational purposes, strengthening multilingual catalogs, and promoting popular orchestras. Contemporary industry magazines from that month also showed reactions to price revisions and supply concerns, but overall, it is clear that the main issues were revitalizing sales networks and stimulating regional demand.
Victor
The Victor Talking Machine Co. reportedly offered events that supplemented opera classes with Victrolas and records, indicating an awareness of connecting music education with home entertainment as well as other aspects of the business. In addition, the installation of Victrolas in schools was discussed at the distributors' convention, suggesting that the expansion of sales channels in October 1921 included the education market.
- https://archive.org/details/talkingmachin17bill
- https://archive.org/stream/talkingmachin17bill/talkingmachin17bill_djvu.txt
Columbia
Columbia Graphophone Co. was promoting the Grafoñora in various locations through a combination of local trade fairs, newspaper advertisements, and concentrated in-store sales. Furthermore, the company's management denied speculation about price reductions or the introduction of new models, and affirmed the continued supply of Grafoñora and Columbia Records, demonstrating a stance of maintaining sales while quelling market anxieties in October 1921.
- https://archive.org/details/talkingmachin17bill
- https://archive.org/stream/talkingmachin17bill/talkingmachin17bill_djvu.txt
Brunswick
Brunswick-Balke-Collender Co. centered its autumn sales promotions on the Isham Jones Orchestra, supplying window displays to retailers in multiple states. They also introduced a new collection of records in foreign language catalogs, demonstrating a sales strategy that targeted both the popularity of dance music and the immigrant market.
- https://archive.org/details/talkingmachin17bill
- https://archive.org/stream/talkingmachin17bill/talkingmachin17bill_djvu.txt
Edison
Thomas A. Edison, Inc. reportedly achieved significant sales in the Kansas City area, with numerous retailers participating in the sales competition. Furthermore, it was reported that they continued to hold tone tests and expanded their re-creation discs in French, Polish, Norwegian, and Russian, indicating that they were simultaneously pursuing live demonstrations and strengthening their multilingual repertoire.
- https://archive.org/details/talkingmachin17bill
- https://archive.org/stream/talkingmachin17bill/talkingmachin17bill_djvu.txt
OK
General Phonograph Corporation's Okeh Records division reported improved demand and increased orders for immediate delivery in the Chicago area, indicating optimism for the fall sales season. They also highlighted new Irish songs as distinctive recordings, demonstrating their commitment to utilizing ethnic and regional repertoire in their promotional efforts.
- https://archive.org/details/talkingmachin17bill
- https://archive.org/stream/talkingmachin17bill/talkingmachin17bill_djvu.txt
Vocalion
Scythes Vocalion Co., Ltd. had an exhibit at the Toronto World's Fair with a soundproof bungalow, offering an interactive introduction to the Vocalion and Vocalion Records. In October 1921, the company appears to have emphasized a sales method that combined listening and demonstrations within the exhibition space.
- https://archive.org/details/talkingmachin17bill
- https://archive.org/stream/talkingmachin17bill/talkingmachin17bill_djvu.txt
putty
The Pathé Frères Phonograph Company was reported to have gathered a large amount of prospective customer information at state exhibitions and distributed it to its sales network within the state for follow-up purposes. In addition, public demonstrations using mechanical regeneration at fundraising concerts and the acquisition of new agents were also reported, confirming activities in both demonstrations and sales channel expansion in October 1921.
- https://archive.org/details/talkingmachin17bill
- https://archive.org/stream/talkingmachin17bill/talkingmachin17bill_djvu.txt
Cheney
Cheney Phonograph Sales Corp. reportedly saw a resurgence in sales after a price revision and acquired new clients through exhibitions and demonstrations at music trade shows. This month, the company entered a recovery phase following price adjustments, and trade shows were seen as a stepping stone for expanding sales channels.
- https://archive.org/details/talkingmachin17bill
- https://archive.org/stream/talkingmachin17bill/talkingmachin17bill_djvu.txt
Sonora
Regarding Sonora Phonograph Company, Inc., reports indicated strong sales in Milwaukee and the expansion of new distributors. Plans for large-scale exhibitions in downtown stores were also reported, indicating that the company was actively pursuing expansion of its sales network in October 1921.
- https://archive.org/details/talkingmachin17bill
- https://archive.org/stream/talkingmachin17bill/talkingmachin17bill_djvu.txt
